The Logo of KMD
About the Shape of KMD's Logo
The combination of question and exclamation mark "Interrobang"
Question mark + Exclamation mark = Interrobang
Members of the Keio Graduate School of Media Design (KMD) find unprecedented answers to questions, mysteries, and the unknown through startling modes of expression. The interrobang perfectly encapsulates the approach of KMD, which has adopted the punctuation mark as a motif for the graduate school. (The interrobang is a nonstandard punctuation mark formed by combinining the question mark [?] and the exclamation mark [!].) Keio Media Design has organically designed a fluid-like, protean interrobang as its logo to represent the graduate school.
The Color of the KMD Logo
Color of Screen Image: Neutral Gray
KMD has decided on achromatic, neutral gray as the base color of its logo. This neutral gray was chosen to represent a mirror surface. A mirror surface reflects the whole environment; it can blend into and disappear within its surroundings, or command an intense presence by reflecting light. KMD sometimes emits a distinctive, glowing radiance, yet it can also be a subtle presence in the background. KMD can transform into both "light" and "shadow" depending on its environment and understanding what role it should play. This is the reason why neutral gray was chosen as a base color for its logo over any chromatic color.
Download VI Guideline
Please download KMD's VI guideline from here.
Visual Identity System Control Manual, Keio University Graduate School of Media Design (in Japanese)
Please download KMD's Banner from here.
All KMD logos and trademarks as well as its arrangement and relevant data is owned by KMD and Keio University. Also, the conditions of use are copyrighted and protected by relevant Japanese laws and international conventions. The use of the KMD logo and trademarks is expressly prohibited without prior consent of KMD and Keio University. Please request us when you would like to need the data of our logo and trademarks in advance.
Office of Student Services, Graduate School of Media Design, Keio University (Hiyoshi Campus) Phone : +81-(0)45-564-2517