Joon Young Hur
Korea
CAREER Enrolled in April 2013; Withdrawal from the doctoral program with the completion of course requirements in March 2016, awarded doctral degree in February 2019
I worked as an art director at an advertising agency for SAMSUNG in South Korea for 13 years and during that time I also had the opportunity to train at an art advertising agency (HAKUHODO Inc.) in Japan.That experience convinced me that I needed to complete a thorough study of the evolution of Japanese and Korean advertising media.
KMD’s curriculum combines modern technology with design theory, and opened me up to an entirely new world of thought. I also learned how to actively pursue my research aspirations and make them into reality.
I completed my PhD in 2019 and am currently working as an Associate Professor in the Department of Visual Design at a Korean university. I instruct students on “Media Design in Advertising,” but it is really a continuation of the research I conducted during my time at KMD. I often tell my students about my experience at KMD, encouraging them that it is never too late to take on new challenges.
(This article was written in March 2022.)