Punne Ratanabanthoon
Australia
CAREER Enrolled in September 2013; Completed master‘s degree in March 2016
It all started when I was doing my internship in a film production company. Having majored in Film and Television as my bachelor’s degree, it seemed rather straight forward to go down that path. Not too long after I had started the internship, I realized that I needed to diversify my career path to cope with the fast-changing world. KMD provided the exact experience that allowed me to connect my background through Design Thinking (KMD), and how to apply it in the business world (CEMS program). Back then, it was quite a combination that many people might question, but today, I can’t thank it more. During the program, I met so many wonderful colleagues from all over the world, we worked and learned together through challenging and fun projects. It was an extremely rewarding experience.
Currently, I am working at On, the world’s fastest-growing sports brand based in Switzerland. I am involved in different fields related to strategic sales, go-to-market product planning, and mobile platform development. My current project is to build a premium B2B mobile platform to improve the sell-in experience during the pandemic. This project involves a lot of Design Thinking approaches to make sense of the mission statement we promised which brings me back to what I learned at KMD. So yes, challenge accepted.
(This article was written in March 2021.)