Nahuel Salcedo
Argentina
CAREER Enrolled in September 2013; Completed master’s degree in September 2015
I came to KMD with the goal of exploring and learning about the future of digital signage systems. After Joining the Global Computing project, I participated on CITIUS, a multimedia signage platform capable of providing information to public buses, using environmental information in real time.
Being part of CITIUS provided me with invaluable opportunity to get first-hand experience working together with Mitsubishi Heavy Industries and with professors and researchers at the National University of Singapore.
In Argentina, I worked at several advertising agencies as a content creator. Before finishing KMD, and with the full support of the faculty, I decided to start my own business in Japan to provide audiovisual content for TV, internet and digital signage platforms.A very small team of graphic designers located both in Japan and Argentina helps me turn those concepts into reality.
During this year we have provided content for J Sports, American Express, Sky Perfect, Electronic Arts, and Nippon Baseball League among others. The content we create can be seen throughout Tokyo on giant screens in Shibuya and Shinjuku, inside train stations such as Ikebukuro, on network and cable television, and in stadiums.
(This article was written in March 2016.)