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Over 30 years of interdisciplinary design work has made Matthew Waldman an authority on branding, digital, and product design with a renewed focus on the circular economy and material science. His philosophy of techno-progressivism promotes the synthesis of culture, nature, and technology into a holistic language for universal communication both visual, message and form.
Designer, Inventor, and Educator, Matthew Waldman is best known as the founder of NOOKA – the lifestyle design brand brought the revolution of interface design to physical products and created unique timepieces that reinterpreted how time was told. Upcycling was built into the NOOKA design process before it became an industry buzzword. NOOKA pieces are in museum collections in Europe and Japan.
Before NOOKA, Matthew gained recognition as a pioneer in digital interactive and UX design, founding New York Zoom in 1997, building an award winning global team at Reuters in 2002, and with his interactive design studio, Berrymatch which focuses of created narrative driven design for brands.
Professor Waldman founded the SAMCARA “evolution by design” research lab at KMD in the Fall of 2017. SAMCARA seeks to build a new language for the circular economy and to prepare innovators to embrace a new era of design that has an increased focus on bio-design, circular design and material design. SAMCARA participates in the International BioDesign Challenge in New York City each year and works with Japanese corporations to develop new approaches to their businesses based on our philosophy.