Areas of expertise:
branding, interactive, digital, product design, circular design and bio-design.
Designer, Inventor, and Educator.
Matthew Waldman is best known as the founder of NOOKA – the lifestyle design brand brought the revolution of interface design to physical products and created unique timepieces that reinterpreted how time was told. Before NOOKA, Matthew gained recognition as a pioneer in digital interactive and UX design, founding New York Zoom in 1997, building an award winning global team at Reuters in 2002, and with his interactive design studios creates narrative driven design for brands. At KMD, Professor Waldman turns his focus to circular design with a focus on expanding the designer toolkit towards material science and bio-design.
Professor Waldman founded the SAMCARA “evolution by design” research lab at KMD in the Fall of 2017. SAMCARA seeks to build a new language for the circular economy and to prepare innovators to embrace a new era of design that has an increased focus on bio-design, circular design and material design. SAMCARA participates in the International BioDesign Challenge in New York City each year and works with Japanese corporations to develop new approaches to their businesses based on our philosophy.